Blog

Helped manufacturers move from guesswork to action. Showed how Fishbowl reveals what’s really slowing you down.

Research Report

Created data-backed report utilizing OG research to guide HR leaders through recruitment challenges.

Industry Page + FAQs

Structured to build trust with gov buyers. Clear, authoritative, and aligned with procurement priorities.

Ebook + Design

Designed to drive leads. This ebook helped Fishbowl speak directly to SMBs stuck in QuickBooks bottlenecks.

Long-form Guide

Wrote mid-funnel guide to convert SMBs evaluating Fishbowl. Framed benefits around key decision criteria.

Blog

Lead-gen blog to target manufacturing SMBs outgrowing QuickBooks. Apart of a content series I created.

Flagship Blog

Blended data, POV, and campaign messaging to spark awareness and tie product benefits to a bigger industry issue.

Website Copy

Wrote AI landing page to launch Fishbowl’s insights tool. Framed around core benefits.

Sales Enablement, One-pager

This was part of a broader campaign to improve conversion through the middle of the funnel.